We Stand Shoulder to Shoulder
with Soccer Families.
Lucia Caldera
Founder
How We Started
All soccer parents have endured those painful car rides.
No, not the never-ending traffic. Not the awkward post-loss silence, either.
I’m talking about the putrid smell that hits you the instant our kiddos kick off their cleats. 🤢 Oof! How can our precious athletes produce such a sour stench?
For years, I suffered. Our hallway closet reeked. And I spent big bucks on products that only masked the funk with toxic chemicals.
But I was not alone. And it was a candid convo with other parents that inspired me to put an end to our misery.
From this shared frustration, CleatMates was born — as a DIY solution that I crafted in my kitchen, tested on my own children for months, and that I’m now proud to share with you: powerful, efficient, and all-natural.
Because the best soccer family memories happen in the car. Say good-bye to the stink and hello to fresher, happier car rides with CleatMates.
How We Evolved
After friends and family tried CleatMates, the response was overwhelming. CleatMates became an instant hit!
But how could I evolve it into an actual product? Naturally, I had to recruit the person who’s believed in me since day one: my Mom.
Together, we stitched, designed, and iterated to produce a hand-crafted product that works wonders.
This is how CleatMates became a multigenerational small business that empowers young athletes, creates jobs for senior citizens, and eliminates cleat odor.
With love, from our family to yours.
